If it has been awhile since you read the inspirational Dr Seuss poem, why not start the new year with a reminder and challenge yourself to find your mountain and “get on your way!“. “Oh the places you’ll go” in 2018! After much research into travel analyst predictions and industry insider opinions, we have compiled our Top 4 Travel Trends for 2018 list!
While 2017 saw a rise in multi-generational family travel, 2018 has a few new family travel twists! According to the United Kingdom’s Office for National Statistics, there are around two million lone-parent families in the UK. The travel industry is catching up with tour operators offering new price programs and single parent family tour options. Children are recognised as the key to return visits. Destinations are investing much into providing quality on-property activities for kids like themed workshops, practice with pros, and festival weekends for children. Delighted tots produce glowing referrals to other parents.
‘Skip-Gen’ travel sees grandparents taking their grandchildren on once-in-a-lifetime trips while the parents stay at home. Precious childhood memories are prompting a revisit to favourite family holiday destinations. On these sentimental, nostalgic trips, travellers enjoy experiencing a new perspective on the past.
Many families also want to contribute to the good of the world giving back to the communities they visit. Voluntourism has been around for awhile, but remains popular driven by the incredible opportunity afforded to improve the lives of other families, while discovering a beautiful exotic destination.
A ‘relatively’ new trend emerging is ancestry travel. Try testing the DNA of your children and determining the destination of your next trip based on the results!
Homesteads instead of Hotels
Hotels have long been a favourite form of accommodation, but given the growing demand for authentic, challenging and participatory experiences, the concept of Homestay is taking over. Guests are opting for this more personalised environment and ambiance. The meticulous efforts made by property owners to attentively select details like the colour of the toilet paper supplied, the brand of toiletries offered, the quality of linens used, and the stylish furnishings and fittings displayed, lead to the richer, more tailored experience the discerning traveler seeks.
It is no longer just about the destination. Travel has become about making deeper connections with people, places and one’s psyche. Experiential travel is grounding and immersive. Cultural, culinary, adventure, natural and health travel offer the traveller a unique and specifically tailored experience, enriched with the essence of the indigenous heart.
Sustainable tourism is defined as “tourism that respects both local people and the traveller, cultural heritage and the environment”. Deloitte Vice Chairman, Guy Langford remarked that “over the past 20 years, the number of international departures across the globe, increased from 600 million to 1.3 billion. It is predicted that in 2018 travel to endangered destinations or “last chance tourism” will continue to boom. Thus there is a sense of urgency to see these off-the-beaten-path destinations like the Arctic, Columbia Ice Fields in Canada, and other destinations affected by climate change, before they are gone.
Thankfully, a collective realisation that our spectacular habitats and abundant flora and fauna are our continent’s most precious resources has increased social accountability and the need for continued efforts to boost sustainable tourism. Tourism can have a lasting and positive legacy on the environment in which it operates. In addition it is imperative that important stakeholders in the industry get involved in transformational projects and use their hospitality skills and knowledge to provide people with an exciting and educational holiday that is also of benefit to the people of the host country. Where ever you wander this year, near or far, be mindful of the footprint you leave.